Here's A Book Whose Time Has Come

WorldCom. Enron. Dozens of dot-coms. Tyco. Arthur Andersen. Adelphia. AOL TimeWarner. The 2002 "Crisis of Ethics in Business USA" sent us all reeling with shocking revelations of dishonesty, manipulation, and silent complicity. The really bad news was the cost of this dishonesty to the U.S. economy; which ran into trillions of dollars. Clearly, dishonesty does not pay.

In Absolute Honesty, we show that honesty does pay and that creating a culture of straight talk and integrity not only keeps the media at bay but also makes an organization more competitive in the global economy and better trusted by customers, employees, and shareholders. To do this, we attack the sort of passivity at both the personal and organizational levels that allows little lies to grow into giant disasters.

This book speaks to an urgent need to reestablish a standard of communication that encourages open discussions and healthy debate, tells the truth, doesn't mince words, and, most of all, is guided by a moral and ethical sense of right and wrong. We call this communication style absolute honesty and this book shows you how to integrate it into your organization's culture.

Our guess is that if there had been such a culture in place at Worldcom, Enron, and the rest of their ilk, the 2002 "Crisis of Ethics in Business USA" would have never occurred.

"See what Jack Covert has to say about Absolute Honesty"

Hardcover: 288 pages
Publisher: AMACOM (a division of American Management Association); (June 2003) ISBN: 0814407811

STRAIGHT TALK is the seminar based on the principles of our book.  This seminar will show you how to establish a standard of communication in your team that encourages open discussion and healthy debate, tells the truth, doesn’t mince words and, most of all, is guided by a moral and ethical sense of right and wrong.

STRAIGHT TALK, THE SEMINAR,
is designed to be presented in a one or two-day format. It's a highly interactive session in which the participants will have a chance to discuss and practice the Six Laws of Absolute Honesty. They will leave the program with a true understanding of what it means to apply straight talk, and the tools to do it effectively. These sessions are ideally presented to groups of 30 participants or less at your location and can be designed for mixed groups such as a team consisting of employees and managers or just managers or employees only.

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